How Do We Fight Back?

The ultra rich love personally attacking creators & media. What do we do about it?

How Do We Fight Back?

Hi,

New Zealand multi-billionaire Nick Mowbray continues to tweet at me, seemingly still unhappy about my Webworm story covering his apparent enthusiasm for far right, anti-Islam campaigner Tommy Robinson.

Mowbray can be a bit hard to follow at the best of times, but I think this is a billionaire sort of dangling his money in front of me or something?

I don’t really know what billionaires do, but that’s my reading of it anyway.

And that got me thinking about Webworm, and how it all works. I shared these thoughts on social media yesterday (I am always trying to tell new people about Webworm), but wanted to get them all down in one place before I forget.

I haven’t sent this as an email — but it’ll pop up on the app, and I’ll link to it from a future, more substantial newsletter.


How Do We Fight Back?

I’ve been writing this newsletter for almost five years now, starting with a very humble little story about missing puzzle pieces. That’s not a metaphor — it was literally a story about missing puzzle pieces.

The mystery of Clementoni Toys' missing puzzle pieces
To be totally upfront: I hate puzzles. But my friends love them. Rose can’t stop doing them. I guess I’m just more of a LEGO guy.

And over those years, I’ve been amazed at how great being reader-supported is.

It affords me the resources to research, interview people, write, pay guest writers, and get legal advice.

And I never, ever have to sell ads.

Webworm, the website view

Most paying members (including some of you reading this — thank you!) pay $6.99 US a month, or less if it’s yearly.

Over the five years some readers have taken up 50%-off offers if they can’t afford it, and I currently comp 368 members whose financial circumstances changed, but wanted to stay reading & be a part of the community. Some of that is offset by readers giving gift donations to their friends and family.

Overall this all balances out to is a very positive Webworm-land, to the point where I hadn’t really clocked something pointed out on Twitter/X the other day:

"What's interesting in these situations is how comfortable the ultra rich are personally attacking creators & media AND how there's no significant group of *liberal* rich folk willing to support or publicly fight back against that trend, especially not with money  Makes you think"

My friend Kyle Church (of the 1/200 podcast) made this comment after I wrote about NZ billionaire Nick Mowbray tweeting about me and Webworm:

It's sad watching desperate Dave"

For some context: Mowbray made that comment about me on January 4, after I’d pointed out how he’s been passionately retweeting far right, anti-Islam campaigner Tommy Robinson for most of 2025 so far:

“It’s Sad Watching Desperate Dave”
If you appreciate this story - please share it. As with all Webworm stories, each has a sharable URL, all found at www.webworm.co

I’d previously written in 2022 about Mowbray’s toy company “Zuru” successfully getting user details from workplace review site Glassdoor (so they could take legal action against those who’d left negative reviews about the Zuro work environment).

Anonymous Review Site Glassdoor Not So Anonymous
Hi, It turns out posting anonymously on anonymous review site Glassdoor may be a thing of the past.

Anyway, Kyle had made a point I hadn’t really clocked: Where are the liberal rich folk (emphasis on “rich”)?

I think of Sean Plunket’s “The Platform”, single handedly kept afloat for years by Wayne Wright Jr — a man worth hundreds of millions of dollars.

Who, or what, is the equivalent on the left? Is it Taylor Swift?

Do they even exist, or does wealth always just corrupt? God knows I’ve dealt with some insufferable ultra-wealthy people lately.

Webworm has an option (found at www.webworm.co/subscribe) if readers (or a business) want to pay more — and a few members have used it (THANK YOU!)

The sponsor option
The “sponsor” option where you can give more for Webworm

But largely Webworm is kept successful, ad-free and viable thanks to the cost of one fancy coffee per month. That system works.

But I do wonder if there are any truly wealthy people who want to push back. Again, Kyle’s tweet:

"What's interesting in these situations is how comfortable the ultra rich are personally attacking creators & media AND how there's no significant group of *liberal* rich folk willing to support or publicly fight back against that trend, especially not with money"

Sidebar: I thought I’d found my multi-millionaire backer in 2023 when a reader signed up for $36,000 a year. But… drunk or drugged, they’d done it in error.

I refunded the whole lot.

$36,000 given to Webworm

Payment system Stripe refused to pay me back the cut they’d already taken of that $36,000 :(

stripe saying in any email they can't refund me

Anyway, GET TO YOUR POINT FARRIER!

There are three things:

  1. Thanks to my readers who make Webworm work, and let me get under the skin of certain people, be they Megachurch leaders or Mowbrays. That includes any new readers who’ve recently come onboard. Welcome.
Nick Mowbray (left) and friends celebrating after a round of golf (source: Instagram)
  1. I am genuinely interested in Kyle’s question.And if you do know the equivalent of a Nick Mowbray or a Wayne Wright (the Smeagol to their Gollum) that might like my work — please consider telling them about the “sponsor” feature.

Again, this is the link: www.webworm.co/subscribe

But mainly, yeah, thanks to all the Worms who take out a sub, or buy a tee, or come to a live Webworm event — you make all of this work.

David.

PS: Here is a puppy I met this week:

A puppy