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Kevin Williams's avatar

Deep fake scam calls at work? Great. I already have to educate people that the CEO is not texting them for emergency gift cards. Now I have a new thing to worry about.

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Mac's avatar

I'm a creative for an ad agency that shall remain nameless on an automotive account that will also remain nameless and I can tell you that on two of my last three campaigns, a lot of the digital content was entirely animated with unity. We put disclaimers on the spots, but people watching at home canNOT tell the difference. It's genuinely unsettling and it feels SUPER icky to run stuff that people can tell isn't real.

Internally, we're having a pretty big battle about how far we can take the AI generated crap. So far, (thankfully) we're only allowed to use it in client decks, but some people are pushing really hard to start using it to make public facing ads.

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